Social Media
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Specsavers boosts hearing pitch at home with the Whitehalls
Specsavers is big into hearing these days and agency Golin London has signed up Hilary and Jack Whitehall (Jack’s parents)…
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From streets to strategy: how large format digital OOH outshines online video to redefine media planning
By Steve Bernard, head of insight Ocean Outdoor. The media landscape has long been shaped by impressions and reach –…
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Greenpeace and elvis assemble high profile activists for nationwide billboard protest
The right to protest powers democracy but in recent years people’s freedom to join peaceful demonstrations has been quietly eroded.…
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What you didn’t hear at Cannes: everyone’s now an ad agency – which is bad news for ad agencies
David Jones’ Brandtech Group was one of the two big new tech-based outfits that set out to change ad holding…
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Brave Bison buys Mark Ritson’s MiniMBA training business
The marketing world’s favourite pundit Mark Ritson has sold his MiniMBA business to marcoms group Brave Bison. Ritson becomes a…
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Global regulators up stakes in murky media marketplace
The US Federal Trade Commission has conditionally cleared Omnicom’s proposed merger with IPG by accepting a consent order that prevents…
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UK TV trio challenge Meta and Google with new pitch to digital advertisers
Around £30bn of the £45bn spent on UK advertising currently goes into the voracious paws of big tech: chiefly Meta…
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Alexandra Jardine: AI vs humans will be the Cannes conundrum this year
You can’t escape from AI at Cannes this year. It looms over the festival in a dystopian manner; not just…
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Trump tariff wars hit global adspend, top marketers in no-man’s land
US businesses lined up behind Donald Trump in last year’s Presidential election and now they’re seeing the consequences: trade tariffs,…
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