Social Media
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‘The Attention Dividend’ – new research shows premium large format DOOH beats digital channels
A new study, ‘The Attention Dividend’, reveals premium large format digital out of home (DOOH) attracts five times more attention…
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Ocean Outdoor’s Tim Bleakley: one to many ways to growth
In his new role as Ocean Outdoor chairman, OOH evangelist Tim Bleakley is on a mission to Make Outdoor Creative…
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WPP and Publicis at loggerheads in data wars
Unusually for a company preparing to change its leader, WPP has been on the front foot recently in the PR…
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WPP unveils better mousetrap AI solution Open Intelligence
WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first…
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Amazon Prime Video’s Yash Chaturvedi: how AI is revolutionising advertising now
The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train.…
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WPP enters advertising lists to bolster AI pitch
It’s all change at WPP it seems – the latest is the rebranding of GroupM as WPP Media, one company…
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UK government unhealthy food ban in disarray
The UK government’s move to ban advertising before 9pm (and anywhere online) for so-called less healthy foods (high fat, salt…
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Anomaly makes media magic for Amazon Ads
Amazon is hard on the heels of Apple when it comes to using ads to make a tech behemoth more…
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WPP starts GroupM lay-offs as HR hit teams move in
The media agency pogroms have begun: not, as expected a while back, at merging Omnicom/IPG but WPP’s GroupM. Adweek reports…
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