Media
-
Media is still a people business – as WPP is finding out to its cost
When did the rot set in at WPP’s giant GroupM media operation? Some may date it back to 2016 when…
Read More » -
WPP hammered as disastrous trading update sets scene for incoming boss
The wheels are well and truly coming off at WPP – CEO Mark Read is stepping down at the end…
Read More » -
Frohlich moves into WPP PR hot seat
There must have been times over the past few years when Chris Wade (below), WPP’s top PR, felt he should…
Read More » -
From streets to strategy: how large format digital OOH outshines online video to redefine media planning
By Steve Bernard, head of insight Ocean Outdoor. The media landscape has long been shaped by impressions and reach –…
Read More » -
Greenpeace and elvis assemble high profile activists for nationwide billboard protest
The right to protest powers democracy but in recent years people’s freedom to join peaceful demonstrations has been quietly eroded.…
Read More » -
Should agencies sign up for a fossil fuels ad ban?
Should agencies be calling for ad bans? It does rather look like shooting yourself in the foot. A petition with…
Read More » -
Is the NHS pushing for an alcohol ad ban? Government says no – so that could mean anything
When the current UK government says it really, really is going to do something the odds are it won’t. First…
Read More » -
What you didn’t hear at Cannes: everyone’s now an ad agency – which is bad news for ad agencies
David Jones’ Brandtech Group was one of the two big new tech-based outfits that set out to change ad holding…
Read More » -
Global regulators up stakes in murky media marketplace
The US Federal Trade Commission has conditionally cleared Omnicom’s proposed merger with IPG by accepting a consent order that prevents…
Read More »