Opinion
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James Kirkham: from Cannes to Tehran, and our split screen era
The Cannes Lions festival has always been a reliable mirror for the advertising industry. Delegates wearing sunglasses on panels, sitting…
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Jane Austin: because you’re worth it? Measuring the ROI of Cannes week
Traditional agencies are facing an existential crisis and the global economy is on the brink of its worst decade for…
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Ocean Outdoor’s Tim Bleakley: one to many ways to growth
In his new role as Ocean Outdoor chairman, OOH evangelist Tim Bleakley is on a mission to Make Outdoor Creative…
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Megan Garnett Coyle: how women’s sports are rewriting the playbook for ad investment
A long-overdue cultural shift is reshaping the world of sports. Women’s sports are breaking attendance records, building passionate fanbases, and…
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by The Network’s John Mescall picks his Desert Island Ads
I guess now that I’m stuck on a desert island, I should probably bring with me 5 pieces of advertising…
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Influencer head Joe Ellyatt picks his (location-based) Desert Island Ads
In a time where AI-generated visuals are everywhere, and brands can fake just about anything, I really appreciate campaigns that…
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Luke Bristow: why most agencies are built to fail challenger brands
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t…
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Al Young: The original inclusivity issue is class – It long predates DE&I
The IPA’s All In Census is back, with everyone in UK adland asked to complete the survey so the temperature…
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George Parker: Trump pimps Tesla
Back in my Mad Man days, few celebrities did car ads. Robert DeNiro did one for American Motors, but as…
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