Research
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From streets to strategy: how large format digital OOH outshines online video to redefine media planning
By Steve Bernard, head of insight Ocean Outdoor. The media landscape has long been shaped by impressions and reach –…
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Wren and Krakowsky top ad bosses pay league
Adweek has been doing some useful sleuthing into holding company bosses pay and the list is topped comfortably by Omnicom’s…
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Greenpeace and elvis assemble high profile activists for nationwide billboard protest
The right to protest powers democracy but in recent years people’s freedom to join peaceful demonstrations has been quietly eroded.…
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Is the NHS pushing for an alcohol ad ban? Government says no – so that could mean anything
When the current UK government says it really, really is going to do something the odds are it won’t. First…
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Trump tariff wars hit global adspend, top marketers in no-man’s land
US businesses lined up behind Donald Trump in last year’s Presidential election and now they’re seeing the consequences: trade tariffs,…
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‘The Attention Dividend’ – new research shows premium large format DOOH beats digital channels
A new study, ‘The Attention Dividend’, reveals premium large format digital out of home (DOOH) attracts five times more attention…
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WPP unveils better mousetrap AI solution Open Intelligence
WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first…
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Amazon Prime Video’s Yash Chaturvedi: how AI is revolutionising advertising now
The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train.…
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Top digital marketing trends on online entertainment platforms
In 2025, digital marketing on online entertainment platforms is undergoing a significant transformation, driven by technological advancements and evolving consumer…
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