Channel 4
-
Advertisers
Channel 4 goes loud and proud on DEI
Not so long ago the world’s companies, including agencies and ad holding groups, were falling over themselves to boast of…
Read More » -
Advertisers
Channel 4 doesn’t need a visionary but it could do with a new vision
Is there a future for UK broadcaster Channel 4? The one-time enfant terrible of the UK broadcasting scene has been…
Read More » -
Advertisers
Channel 4 serves up gourmet zombie treat
Here’s a good idea; for everyone who’s heartily sick of hearing about Generation Z (most people in marketing one suspects)…
Read More » -
Advertisers
MAA Ad of the Week: Channel 4 benches ‘Superhumans’ for gritty athletes
Channel 4’s ‘Superhumans’ campaign has been one of those rare things, an ad event – with a groaning cabinet of…
Read More » -
Advertisers
Is becoming a “digital-first streamer” really the best option for the UK’s Channel 4?
Things must be worse that we thought at UK terrestrial broadcaster Channel 4. It is axing 200 or so jobs,…
Read More » -
Advertisers
Has Channel 4 forgotten what it was set up to do?
Channel 4 has said it’s planning big job cuts as what’s now called “linear” TV revenue plummets – down 14%…
Read More » -
Advertisers
Culture secretary Donelan kicks C4 privatisation into political long grass
Newish British PM Rishi Sunak is positioning himself as Captain Sensible, producing a wish list of priorities to get the…
Read More » -
Advertisers
New UK PM should mean a new start for embattled BBC and Channel 4.
The new Tory leader and then prime minister – due to be unveiled on September 5 (leaving plenty of time…
Read More » -
Advertisers
Channel 4 to increase disabled ad representation with £1m
Only 4% of TV adverts in the UK feature disabled people, dropping to 1% of disabled people in lead roles,…
Read More »