branding
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Advertisers
All brands need is 1.5 seconds of your time, says VCCP
When we’re all swiping, scrolling and skipping, attention becomes a critical commodity. But now VCCP has some good news for…
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Advertisers
Amy Dennis: The new agents of change: how brands can win the battle for trust and drive change
In today’s complex global landscape, economic and social uncertainty has left both the world and its inhabitants feeling paralysed, despite…
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Advertisers
Archie Heaton: why brands need to be heard as well as seen
Branding is often misunderstood as a name and a logo. It isn’t. At its core, branding is all about the…
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Advertisers
Robert Jones of Wolff Olins: satire in branding is welcome – but it doesn’t make you ‘adult’
Ribena’s new campaign features a blackcurrant grower called Andrew Berry talking about himself as a blackcurrant artist, trimming leaves like…
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