big data
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Mad Man Don Draper is flummoxed by Big Data
How many of you have wanted to do this? Mad Men’s Don Draper gatecrashes a Miller beer meeting to hear…
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WPP does something or other with DataSift’s social media platform – with a bit of Zipline DMP on top
Is this Big Data or little data? It seems to be ‘granular’ data anyway. Here’s what WPP says: WPP’s Data…
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Facebook and Snapchat come under more fire – ‘Big Data’ users like media agencies face a worrying 2014
Will 2014 be the year that so-called ‘Big Data,’ the great, slightly off-white hope for many of the world’s digital…
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Why fast data is more valuable than ‘big data’ – but only if we learn how to use it properly
We send more data in a second now than we did in the whole of 1993 says Stephen Phillips (left),…
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