Technology
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Publicis wins $1.7bn Mars media from WPP – adds commerce and influencers
At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down,…
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‘The Attention Dividend’ – new research shows premium large format DOOH beats digital channels
A new study, ‘The Attention Dividend’, reveals premium large format digital out of home (DOOH) attracts five times more attention…
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WPP and Publicis at loggerheads in data wars
Unusually for a company preparing to change its leader, WPP has been on the front foot recently in the PR…
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Apple wins prize for privacy ad
This ad from Apple won the US AICP (Association if Independent Commercial Producers) top award, directed by Ivan Zacharias of…
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WPP unveils better mousetrap AI solution Open Intelligence
WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first…
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Amazon Prime Video’s Yash Chaturvedi: how AI is revolutionising advertising now
The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train.…
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WPP enters advertising lists to bolster AI pitch
It’s all change at WPP it seems – the latest is the rebranding of GroupM as WPP Media, one company…
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WPP tries to get on front foot outlining plans for new WPP Media
After being caught on the back foot by a series of leaks, WPP Media is now official. And here’s what…
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The UK’s 5G rollout: how this technology Is powering business Innovation
The advent of 5G technology is set to revolutionise many sectors in the UK, unlocking new business opportunities and transforming…
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