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Jane Austin in Cannes: marketing morphs into (new-style) funny old game
After years spent in a humourless wilderness, advertisers are re-embracing comedy. Why did it take them so long, one might…
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Jane Austin in Cannes: marketers pick a bad time to shrink from DE&I
You’d think the far-right surge in the European elections, racist and misogynist fervour escalating on social media and the possibility…
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Jane Austin in Cannes: first the annual salad of pointless verbiage…
Like clockwork, the creative industries descend on The Cannes Lions International Festival of Creativity every June to shape its future…
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Jane Austin in Cannes: a cry for help from battered CMOs – “I’m still branding”
Why aren’t CMOs looking more knackered? The only explanation can be industrial amounts of Botox and filler. I say this…
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Jane Austin in Cannes: creativity under fire – but a richly-deserved Film Grand Prix for CALM
Cannes week has ended and the AI backlash is already in full swing. Maybe it’s the collective hangover, but along…
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Jane Austin in Cannes: brand purpose? You should be having a laugh..
You have to feel a bit sorry for brand purpose, a phrase so overused in recent years that it’s getting…
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Jane Austin in Cannes: brands should be obsessing over hard-hit consumers, not AI
Contrary to what many of the big players at Cannes Lions would have you believe, the industry’s biggest problem isn’t…
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Jane Austin in Cannes: why Twitter isn’t doing the hard sell at Cannes this year
The big tech players storming Cannes want us to forget all about the mass layoffs they made this year and…
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Jane Austin’s MAA blast from the past: Tango
For me, nothing sums up Brexit Britain quite so perfectly as this comic gem from HHCL in 1996. In what…
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