WPP Media
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Advertisers
Media is still a people business – as WPP is finding out to its cost
When did the rot set in at WPP’s giant GroupM media operation? Some may date it back to 2016 when…
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Ad Tech
WPP tries to get on front foot outlining plans for new WPP Media
After being caught on the back foot by a series of leaks, WPP Media is now official. And here’s what…
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Advertisers
WPP starts GroupM lay-offs as HR hit teams move in
The media agency pogroms have begun: not, as expected a while back, at merging Omnicom/IPG but WPP’s GroupM. Adweek reports…
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Advertisers
WPP Media ‘sunsets’ its big agencies
Here’s a new one in the mealy-mouthed vocabulary of today’s management: ‘sunsetting.’ This is what’s going to happen to WPP’s…
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