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Cole Palmer haircuts join Nike’s scary football
Nike’s ‘Scary Football’ from Wieden+Kennedy presses on and here’s Cole ‘Cold’ Palmer of Chelsea and England who, as we suspected,…
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Nike moves on from ‘Just Do It’ to ‘So Win’ in Super Bowl return
The verdicts on yesterday’s Super Bowl ads will be rolling in – we hope to have an AI one among…
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We Are Pi and Nike celebrate inclusive Paris Olympics
The Paris Olympics are still a good memory and PI studios, the production arm of Amsterdam-based We Are Pi and…
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Nike’s fond retirement farewell to Rafa Nadal
Nike has paid a fitting tribute to Rafa Nadal on his retirement from tennis, featuring a V/O from founder Phil…
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Nike sticks to winning mantra for Paralympics
Nike’s ‘winning isn’t for everyone’ for the Olympics didn’t please everyone but it’s back on the same theme for the…
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Is Nike running out of road?
Much debate over Nike’s ‘Winning isn’t for everyone’ Olympics effort from Wieden+Kennedy, asking the question “Am I a bad person?”…
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Nike’s star footballer formula is looking weary
A big soccer tournament wouldn’t be, er, a big soccer tournament without an epic from Nike and here it is…
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New spin on ‘parking the bus’ for Nike soccer
‘Parking the bus’ is what you do in soccer when they’re better than you – load the defence. So Nike…
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Nike surprises with $1bn media split
Nike has sprung a surprise by awarding its North America media account to PMG, a Fort Worth-based relative newbie that…
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