New Commercial Arts
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PG Tips enters the tea culture wars with NCA
“Live Life one tea at a time” is New Commercial Arts’ debut line for PG Tips, the famed UK brand…
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New Commercial Arts names post-Ogilvy top line-up
New Commercial Arts, now owned by WPP’s Ogilvy but still operating independently, has announced a new management line-up. MD Hannah…
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Ogilvy UK’s new brooms shuffle the creative deck
The new brooms at Ogilvy UK, CEO James Murphy and fellow New Commercial Arts founder David Golding, are quietly ringing…
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Post Ogilvy-deal New Commercial Arts gets off the mark with PG Tips
New Commercial Arts, bought by WPP’s Ogilvy towards the end of last year, has won its first biggie: P/E-owned PG…
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Nationwide and New Commercial Arts in shock split
Doubt that this one was in the plan. Nationwide is departing New Commercial Arts after its sale to WPP agency…
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New Commercial Arts enlists AI for Vodafone
Here’s a step forward for the dreaded AI, a new Vodafone corporate-style film, running as an ad in the some…
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Nationwide aims at younger market in NCA’s latest Dominic West ad
Nationwide is the creative jewel in New Commercial Arts’ crown and the agency – now part of WPP’s Ogilvy –…
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WPP buys New Commercial Arts to merge with Ogilvy
WPP has bought four-years old London agency New Commercial Arts to merge into Ogilvy Group. Initially the agency will run…
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PHD increases grip on Sainsbury’s media business
EssenceMediacom X is the GroupM/WPP media agency formed as an alternative to big brother EssenceMediacom so the group can handle…
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