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Top digital business sectors nailing marketing strategies: key lessons for success
In today’s fast-evolving digital landscape, businesses across various industries are leveraging innovative marketing strategies to connect with their audiences, grow…
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Apple tops BrandZ rankings as strongest brands pull ahead
BrandZ has named Apple the most valuable brand in its Global Top 100 for the fourth year in a row:…
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Will brand Beckham get the boot after bust-up?
David Beckham is an all-too familiar sight in ad campaigns, recently clocking up appearances for (among others) Pepsi, Stella Artois,…
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Phones are like oxygen: O2 is ‘essential for living’ in new brand platform
It’s a difficult time to be advertising mobile phones, especially when there are kids involved. With the Netflix documentary Adolescence…
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When everyone’s ditching DEI, what happens next?
What do you do when Donald Trump has you in his sights? It’s a problem that US diversity, equity and…
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Is Boohoo better off as Debenhams?
Debenhams isn’t a brand name that often warrants much attention, but owner Boohoo has decided that it’s an improvement on…
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Women as heroes and victims: Ancestry and Women’s Aid for IWD
Weber Shandwick has created a campaign to share Ancestry.com’s clever idea for International Women’s Day, celebrating historic milestones and offering…
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Now Mother wins Electronic Arts and invites a friend for the ride
Mother is on a hot streak. In the last week it has announced wins for first Nationwide, then Alpen, and…
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Mother wins Alpen and delivers a monster campaign
Alpen appointed Mother last year ahead of £2m rebranding exercise, and the agency has responded by unleashing a new cereal…
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