global adspend
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Advertisers
Trump tariff wars hit global adspend, top marketers in no-man’s land
US businesses lined up behind Donald Trump in last year’s Presidential election and now they’re seeing the consequences: trade tariffs,…
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Advertisers
WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7%…
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Advertisers
WARC: recovering global adspend to hit $1trn in 2024 – just five tech giants dominate
Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – dominate global ad expenditure and are set to increase…
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Ad Tech
Digital media the only winner from Covid says Zenith
Publicis Groupe’s Zenith has produced its revised forecast for the global ad market this coronavirus year and it is: adspend…
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Advertisers
Global adspend to hit $600bn this year says IPG’s Magna
There may be a trade war between the US and China and the prospect of a shooting one in the…
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