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Advertisers
Kelsey Chickering of Forrester: how to gain real benefit from the booming creator economy
With more than 300 million creators worldwide, the creator economy grew exponentially over the last several years and shows no…
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Advertisers
Forrester: will 2022 see freshly empowered marketers?
Forrester Research has revealed its marketing predictions for 2022, which it describes as “bold calls to push the limits and…
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Ad Tech
Forrester says UM and Starcom are media agency leaders
How long does the writing have to be on the wall before anyone reads it? Back in 2016 the Us…
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Ad Tech
Summer musings: whither WPP and putting creativity back into creative agencies
Maybe it’s August but there’s been another round of crystal ball gazing about the future of agency holding companies –…
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