digital
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News
VCCP’s Iva Johan: the real-life consequences of digital fails
By Iva Johan, CSO at Bernadette, VCCP’s digital experience agency In today’s hyper-connected world, more than 60% of all brand…
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News
Digital experiences: do we all need a ‘frustrated’ button?
In our rush to advance the digital tech industry, the user experience is too often compromised. The desire to sell…
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Ad Tech
We Are Social/Meltwater: digital prospects in 2023 – yes, there’s going to be even more of it
We Are Social and media intelligence operation Meltwater have published Digital 2023, their latest report on social media and digital…
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Ad Tech
Marianne Yallop: there’s media software for everything – but does it match up?
More than a century ago the American retail pioneer John Wanamaker was quoted as saying ‘Half the money I spend…
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Advertisers
IAB: mobile and video drive spectacular UK digital growth
UK Digital adspend saw huge year-on-year growth in the first half of 2021, according to IAB UK’s H1 Adspend update,…
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Ad Tech
Tech-based Sideshow buys digital conversion business Conversion.com
Tech-based ad groups are the flavour of the last couple of years and one under the radar is Sideshow. Sideshow…
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Advertisers
What’s in a name? Understanding the domain registration process
Are you hoping to break the doldrums of a 9-to-5 schedule in favour of an online business? It is no…
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Ad Tech
WARC claims that middle men (including agencies) ‘Tech Tax’ costs advertisers $30bn
We all know that lots of programmatic advertising is wasted – strange that old Lord Leverhulme’s observation that half his…
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Ad Tech
New WFA survey shows clients worried by digital evaluation – Ebiquity leads the media consultants
The media world is seemingly awash with auditors and consultants – and combos of the two – and the World…
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