Creativity
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Advertisers
Tomas Gianelli: is trend following the most timeless trend in advertising?
If you’ve been scrolling through social media lately, you’ve probably noticed the latest wave of minimalist, logo-less ads. They all…
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News
Let AI be the judge: Kantar’s creative effectiveness awards 2025
Coke, Desperadoes, Deliveroo and Freya bread took the top prizes in Kantar’s latest creative effectiveness awards. These are judged with…
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Advertisers
FCB is top agency and network at One Show
The One Show has been totting up the agency winners in its recent awards and FCB New York is the…
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Advertisers
There’s still ad craft in the digital age: Tui, Lacoste, Lamborghini, Catena Malbec
With three quarters of the UK ad market now digital (and getting that way worldwide) agencies have to work hard…
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Advertisers
Patrick Collister: are creative awards really important?
So are awards important? Well, they are to me because I run an awards show*. But they’ve been important to…
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Advertisers
Standing up for creativity needs more buy-in from the paymasters if it’s going to work
I see that Campaign is launching “Campaign for creativity” (subscription required), timed for the Cannes Lions presumably. “We are for…
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Advertisers
Graham Fink launches online course FinkDifferent for creatives everywhere
Garlanded creative Graham Fink, a regular and welcome contributor to MAA, is launching FinkDifferent, an online course in creativity consisting…
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Advertisers
Adland is getting into a tangle over creativity – again
Creativity is something you recognise when you see it (or you should be in another business) but it’s hard to…
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Advertisers
Giles Keeble: why we need more than product advertising
“If the client still proves refractory/Show a picture of the factory. Only in the gravest cases/Should you show the client’s…
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