client/agency relationships
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Advertisers
WFA says client/agency relationships improving (a bit)
The World Federation of Advertisers (WFA) seems to be doing its best to improve client/agency relationships – strange that the…
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Advertisers
UK’s IPA unveils S.O.U.L – new plan to create ‘anti-fragile’ agency/client relationships
The UK’s IPA agency trade body has produced a new manifesto for client/agency relationships: S.O.U.L, standing for Shared goals and…
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